WHY HUMAN-GRADE

In our household, our dogs are our kids. Quite simply, we want them to live forever.

OUR 'WHY'

But longitudinal stats on canine wellness and longevity are more than a little scary. You only need to follow rising commentators to observe that in many cases, allergies are the norm, chronic disease is starting earlier, and canine lifespan is getting shorter.

Diet has a huge impact on these little bodies, and the meat quality, grain quantity and synthetic elements of commercial dog food are well worth questioning.

FROM HUMAN-GRADE TO HERE

A human-grade diet simply means feeding our fur-kids only the kind of real whole foods we'd be willing to eat ourselves, and it was an easy choice to make. Getting the proportions right took expert advice (meet our Canine Nutritionist just below). And being able to simply lift the lid on a nutritious meal each night took more organisational capacity than we had left in us at the end of a lot of our working days...

So now we’ve refocussed - on making equal parts of care and convenience readily available to you, and delivering peace of mind for less than the cost of a coffee a day for small to medium dogs, or from around an hour's wage a week for larger hounds. We know it's a worthwhile investment.

OUR CANINE NUTRITIONIST, RUTH HATTEN

Ruth combines the mind of a lawyer and the soul of a true animal devotee, and we’re so proud to call her a colleague. Through her animal naturopathy practice Sahaja Animal Healing, she’s changed the way we think and act, and importantly, has reviewed and endorsed each of suburban pup’s human-grade, canine-appropriate recipes.

Ruth advocates diets that closely replicate what dogs would eat naturally, with a realistic perspective on what’s practically achievable for each household. Sign up to Sahaja Animal Healing’s TAIL MAIL newsletter to receive a free copy of Ruth’s mind-opening article ‘The 7 secret ingredients in your pet’s food’.