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Why #foodfirst ?

May 06, 2018

Why #foodfirst ?

18 months is perhaps a not-so-auspicious small business milestone, but it sure is an interesting one.

A whole pile of households now happily rely on you – but there’s still a long way to grow.

You’ve gained some enviable working conditions – but you’ve also traded in some material comforts for at least the forseeable future.

And your friends have stopped saying ‘Wow, I wish I was as brave as you’ – and started saying, in kind but much more hushed tones, ‘So, is it actually working out?!’

And in all these entrepreneurial moments, I think it’s only responsible to return to the question of why:

Why were we utterly convinced about switching to human-grade food for our own two fur-boys?

Why was it that, even though I wasn’t really dying to put my little family through starting a business, I just couldn’t not start a business about something as important as supporting the healthy lifespan of even more hounds?

And why am I even more sure about all this than when we began??

My answer every time? Because the multiplying effect of day-to-day habits is truly breathtaking.

And just because we’re used to doing something, it doesn’t mean there’s not a better way.

Any addition of fresh, human-grade food is a step toward wellness for our dogs.

And sustained wellness is the surest path to their longevity.

Vibrantly healthy dogs, by our side for more years? THAT is why I put #foodfirst every day – even if it’s modern dog economics turned upside down.

You see, we’re well-meaningly accustomed to spending $100 per vet visit to repeatedly address preventable itches and tummy upsets.

And it makes us happy (me included!) to spend $10 per 100g on beautiful hand-made treats from local businesses we trust.

But we expect to invest $1 per 100g on processed, pet-grade food (and that’s the premium stuff). That means ingredients that are unsavoury in some way, then heat-treated, then synthetically supplemented. Always. Even in scientific or rustic-looking packaging.

Now, while awareness about human-grade feeding is certainly growing, I’m acutely aware it can be hard to be passionate without sounding preachy.

And let’s not overstate it - suburban pup’s really about making sure the proportions of those human-grade ingredients are canine-appropriate, then making everything a lot more convenient - so we’re all more likely to stick to it.

Well, they say it takes 28 days to form a habit.

And that’s why, for the month of May, our unprecedented #foodfirst offer is about putting fresh, human-grade meals in the freezers of more SEQ households than ever - so you can grab them, feed them, mix them, alternate them - get a feel, right now, for adding some human-grade to your dog’s food, from now on.

And whether you stick with suburban pup come June, I challenge you to stick with the multiplying effect of putting your pup’s #foodfirst in whatever way you can – it’s your best chance of never having to ask why about their wellness and longevity again.

PLEASE NOTE: our May #foodfirst offer has now ended, but you can sign up to our enewsflash at the bottom of any page of our website to access our $14 first order discount at any time.


If it ain't broke...
If it ain't broke...

August 02, 2020

An ongoing commitment to continuous improvement is how we become all round better humans for our already awesome dogs, right?!  

So what inspired the upcoming rollout of our refreshed ready-to-serve recipes?? 

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Can we redefine ‘busy’?
Can we redefine ‘busy’?

May 07, 2020

suburban pup convenience (& wellness & longevity) exists because humans are busy & dogs are awesome, right?

But a recent instapost from @mindspot_clinic got me thinking about what elements of our current, simpler lives we might maintain post-pandemic. 

(Involves gardening.)

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August 30, 2019

We’re often asked if we’re going to make treats - the SP taster panel currently remains pretty meal focused tho… So we thought we’d share how easy it is to MYO fresh fridge-treats with our plant-based meal mixes.

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